For Matt Tones, the founder of Websites by Matt Tones, there was a big disconnect between a web designer and the mindset of a business developer. The irony is that a website is an extension of the business and is often the vehicle for the first impression a customer will formulate. It is for this reason that our business has been built not only on creating stunning websites, but to also engineer into that process structured sales funnels, the psychology of selling and influence and also new automation technology to make your life easier.
A web developer can have amazing programming skills yet without business skill as a foundation, the developer is probably more focused on challenging their own skills then on engineering your success.
I have been designing websites since 1997 in varying degrees – from personal home pages to small business websites, or a special interest / non-profit project for a worthy cause. I am very lucky to have spent the past 17+ years growing up through the information age as we shift in society away from printed learning resources, to highly sophisticated data driven websites that began working for us – to help achieve our goals. We are now in the age of information automation and we are only just getting started – the future is an exciting landscape.
The past 17+ years have been a journey of learning what works, but more importantly also recognising what does not work – in business terms.Our passion is your online success
My observation of the industry identified two streams of web designers. The first group are highly talented nerds focused on a crazy code that looks alien to most; and a second smarter breed who recognised that online success is driven by both online and offline (real world) techniques. I subscribe to the later perspective and my view is that your online business success is driven by real world techniques just as much as online. Without this holistic approach to business development, you are certain to slow progress and in some cases, fail altogether.
What makes us unique is our approach. We are founded on the belief that the internet should not be an expensive investment for small business owners. We are 100% Australian owned, offer an exceptional customer experience and apply clever design and disciplined knowledge & skills acquired through my professional career as both a business developer and web designer.